According to its press release, the corporate mission of :10 Minute Manicure is to lead the market in express manicure and pedicure services. The company strives to excel in customer service and exceed industry standards on cleanliness, and promises to promote healthy nail care through its product offerings and services.
:10 Minute Manicure currently owns and operates 13 franchise locations in the United States and Canada including JFK International Airport, Toronto-Pearson International Airport and Dulles International Airport, among others. With headquarters in Miami, Florida, :10 Minute Manicure plans to continue its home state growth through franchise sales. The company is currently targeting airport and street locations in the cities of Miami, Fort Lauderdale, Palm Beach, Orlando and Fort Myers.
In the past decade, the manicure business sector has experienced exponential growth. :10 Minute Manicure entered the crowded market with the goal to elevate the standards and customer perception of the business. A few of the ways that :10 Minute Manicure separates itself from the competition are by using medical grade autoclaves to sterilize tools, nail polishes that are free of harmful chemicals, a time-based service menu to fit any schedule and a professional, inviting store appearance.
“:10 Minute Manicure keeps their customers’ health and safety in mind,” said Miami-based dermatologist Alysa Herman, MD, who serves on the company’s advisory board. “Their trained nail technicians and cleanliness practices are well ahead of the industry’s curve.”