NEW FOOTWEAR FRANCHISE


There’s a funky new franchise on the market: Flip Flop Shops. Flip Flop Shops, a new concept focused on footwear and sandals, has launched a nationwide expansion effort to recruit franchises. With seven U.S. locations open, Flip Flop Shops is calling for 236 stores across the country within five years.

In a statement, the owners said that once reserved only for poolside or beachwear, flip flops have grown to become the “global youth uniform,” as well as accepted footwear for anyone ranging from surfers to high-level corporate executives. It said flip flop sales exceeded those of athletic shoes for the first time in 2006, and flip flop fever has continued to build momentum ever since.

“Flip Flop Shops is more than a store—it’s a lifestyle,” said Brian Curin, Flip Flop Shops president. “Our flip flops are an extension of who we are and what we stand for. There are droves of people just as passionate about freeing their toes as we are. By focusing on doing right by our franchisees, our consumers and the hottest brands we carry, we have been able to develop what is destined to become a breakthrough brand with cult-like following.”

Among the unique features of the concept is that within 15 feet away, consumers can smell coconut suntan oil scent and hear active lifestyle inspired music.

Founded in September 2004, Flip Flop Shops began franchising in January 2008. The executive team has more than 50 years growing some of the world’s fastest-growing franchise concepts, category leaders and some of America’s most well-known brands, including Cold Stone Creamery, Moe’s Southwest Grill, Planet Smoothie Café and Shane’s Rib Shack.

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